TBD rejects the conventional stage-and-audience structure. Attendees sit in the round, move together as a group between sessions, and learning is reinforced thanks to neuroscientists employing cutting-edge research, and psychological learning techniques. 

Six unique formats drive learning:

Experience is central to the conference design. Resident slam poet Miss Yankey has performed every year, offering live interpretations that reframe, and go beyond, the day. Participants have created desk zen gardens that reflect what they just learned. Psychologically tested digital art breaks, guided breathwork, and Wing Tsun martial arts classes have been used to shift biochemistry to embed ideas. The aim is not passive consumption but embodied, memorable learning.

During the pandemic, TBD created a vibrant virtual experience with Groovy Gecko. Interactive formats attracted a global audience, far beyond the physical event. Coverage in Fast Company, CNN, and Forbes highlights the role of TBD in reinventing the conference model and setting a higher standard for critical thinking. What started as a WhatsApp group per event is now an international network of peers who continue to share insight and support in TBD+.

TBD+ extends the community year-round. Members include past speakers, attendees, brands, agencies, Pulitzer-Prize winners, and beyond! TBD+ membership includes video archives of all past conference sessions, plus exclusive articles, experiments, TNN monthly events, and discussions. Members learn business development skills, get exclusive opportunities, and can even host their own courses on the platform. Use this super secret link to get a discount on your membership.