TBD Conference

Our Mission

Prepare attendees for what lies ahead in the next 24-months by increasing critical thinking, strategic insights and risk-awareness.  

TBD is the one-day conference has been designed to inform, inspire, and challenge the way decisions are made in order to make the best choices possible during a period of unprecedented change and uncertainty. Attendees will leave feeling inspired, energised and action-orientated.

TBD is a manifestation of the framework explained in the Amazon bestseller 'Disruptive Technologies' written by HERE/ FORTH CEO, Paul Armstrong. TBD is an acronym for 'to be decided' (something many believe the future to be) but it is also stands for the framework from 'Disruptive Technologies' - see below - which top execs use to make better decisions and determine levels of investment; Technology. Behaviour. Data. 

HERE/FORTH is an emerging technology advisory that helps clients including PwC, Coca-Cola, O2, P&G, jkrGlobal and MEC understand trends and how to sensibly apply emerging technologies strategically.  



Paul is regularly seen on the BBC and News at Ten, when industry comment is called for, and currently writes for a number of publications, including Forbes, Reuters, Cool Hunting, Evening Standard and Courier. Paul is currently writing his second book which is focused around CEO's and risk. 


Be There.

"TBD is the place to focus and reset before a critical period of history takes hold. The line up we have organised is world-class, Plexal is an inspiring space and there are lots of surprises in store too. I look forward to welcoming you to TBD."

— Paul Armstrong, CEO, HERE/FORTH