TBD Conference

Our Mission

Prepare attendees for the future by increasing critical thinking, strategic insights and risk-awareness.

TBD stands for Technology. Behaviour. Data. and is the one-day conference designed to inform, inspire, and challenge the way decisions are made in order to make the best choices possible during a period of unprecedented change and uncertainty. Attendees leave feeling inspired, energised and action-orientated.

TBD is a manifestation of the framework explained in the Amazon bestseller 'Disruptive Technologies' (written by HERE/ FORTH CEO, Paul Armstrong) which top execs use to make better decisions and determine levels of investment in different areas of the business.

The TBD stage is the focus of the day, it’s simple style and low-level means everyone is focused. There are four styles of talks; ‘Solo’ (one individual, 10-15 minutes), ‘Fireside’ (one journalist grills an executive, 15-20 minutes), ‘Trio’ (one person interviews two people from two opposite viewpoints, 20-30 minutes) and ‘Squad’ (four participants answer a question, 30-40 minutes). The short time periods means information is focused and the pace keeps people attentive. Social media is actively discouraged when in the round.

Here’s what TBD feels like:

Paul Armstrong is the Founder of HERE/FORTH, the emerging technology advisory that helps a diverse set of clients (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) navigate new technologies strategically.  

Paul is regularly seen on the BBC and News at Ten, when industry comment is called for, and currently writes for a number of publications including Forbes, Reuters, Cool Hunting amongst others. Paul is currently writing his second book which is focused around CEO's and risk. 


Be There.

"TBD is only conference to focus and reset before a critical period of history takes hold. The line up is world-class and we have created a safe and inspirational environment…there are lots of surprises in store too. I am looking forward to welcoming you to TBD."

— Paul Armstrong, CEO, HERE/FORTH