TBD Conference
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‘RISK/REWARD’

EARLY DecEMBER, 2019 /// 08:30 - 17:30
SECRET LOCATION, London, UK.

 
 

THE Mission:

Empower.

TBD (Technology. Behaviour. Data.) is the only one-day conference specifically designed to help you focus, reframe and plan for what the foreseeable future (and a little bit further) brings your way.

The theme this year is ‘Risk/Reward’ (now the fire makes sense, right?) and the goal is to make you feel more comfortable with uncertainty and risk-taking…because the future is about to demand it.

With its fast-paced, take-no-prisoners style and unique stage, TBD is a must for any executive who is looking to get the right information on the following topics from industry experts: artificial intelligence, risk strategy, surveillance capitalism, mono-retail, loyalty, black swan planning, simulation tech, leadership, facial recognition, motivation and the changing consumer attitudes.

 
 

TBD Partners

TBD wouldn’t be possible without the following smart cookies:

 

/// MEDIA PARTNER

/// LIVE PARTNERS

/// DESIGN PARTNERS

/// EDITORIAL PARTNERS

/// FOOD PARTNER

/// COLLABORATORS

20+

SPEAKERS

From ethical hackers to Twitter, Esports to the Royal Marines, TBD has curated top-level executives who are at the top of their respective professions and will help you make better decisions and see things clearly. Top journalists will interrogate executives on stage to ensure you only get the good stuff.

 

12+

TOPICS

Focused on Risk/Reward, TBD has selected a focused group of topics from black swan strategy to pandemics, dark patterns to Millennial loyalty. TBD will help you get actually intelligent about artificial intelligence and explore where your next opportunities are going to be.

 
 

1

MEMORABLE DAY

TBD consults several psychologists and cognitive scientists to maximise attendees information retention. From state-dependant learning to a unique environment, TBD is always curated to help attendees remember and apply what they see and learn throughout the day. There is also an active take-home element to TBD to help attendees implement learnings afterwards.

 

ATTENDEES COMING FROM

Last year’s attendees ranged from C-suite execs to brand managers, startup founders to agency leaders. Organisations that sent people ranged from Moét to McDonald’s, Nike to NATO, Disney to Duracell and more than 200 others.

 
 

THE
AGENDA

The final program for TBD is never revealed until the day of the conference in order to make it most useful for attendees. Topic areas that will be explored are below and tickets can be secured here.

TECHNOLOGY

Facial recognition, algorithmic bias and simulation networks. Technology is enabling and disabling but where do you need to focus your attention? TBD will ask the hard questions to help you decide.
 

DATA

Racist AI, dark patterns, privacy and simulation networks all have one thing in common; data use…and abuse. From Europe to China, the use of data is evolving fast. Understanding what's possible, what's legal and what's right has never been more controversial. TBD is going to show you where it’s all heading and why.

BEHAVIOUR

Are people really changing their attitudes and actions? Are things really as terrible as they appear? TBD will go deep into pandemics to loyalty, leadership to crime. Nothing is off limits.

AND MORE...

Strategy, health-tech, sonic branding will all be explored by experts and trusted sources who are ready to give you the secrets, what they wish they'd known and advice to make the next 24-months easier for you.

Need help getting your ticket approved? Use this email template that helped last year’s attendees.

 
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THE MONEY BIT:

Tickets.

TBD only ever has 300 places and everyone’s a VIP.

Your ticket includes:

  • a full conference pass (including all meals, refreshments, snacks)

  • a limited-edition carry bag stuffed with curated items that will help you beyond TBD

  • your own copy of the Limited-Edition 2020 TBD 'Knowledge Annual'

  • an optional place in the dedicated TBD WhatsApp group

  • discounts to future TBD events

  • 12-month membership to ‘What Did Amazon Do This Week’ (annual RRP £120)

  • several surprises and much more besides…

PRICE: £600 (exc. VAT/fees)

Want a quick yes? Use the ‘get a yes’ template.

Please email for corporate discounts on bulk purchases.

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TALK TO US

let’s do something great.

Use this form to ask us anything about TBD. 

NOTE: Emails will be answered as quickly as possible.

 
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